PROVIDE A STRONG KNOWLEDGE BASE
Tower Marine Boat Sales’ staff is exposed to the boating
industry all day, every day. There are tens of thousands of
boat builders and hundreds of thousands of boat models; no one
can know it all. But we can at least acquire enough knowledge
in certain segments to be able to address the many needs of
WORK WITH A NETWORK OF CONTACTS
Tower Marine Boat Sales will offer you a network of contacts
by making use of: broker-to-broker relationships established
over our years of experience; yacht multiple listing systems
(MLS); and, the best electronic media, some of which is only
available to members of the boating industry.
Tower Marine Boat Sales will help you establish the fair market
value of your boat to help you determine a fair asking price
or a realistic offer price. There is a bit of an art in pricing
a boat. We will know of comparable boats and how your specific
boat fits in the marketplace. If you are a seller working on
your own, improper pricing means fewer qualified buyers will
be attracted to your boat and it will likely sit on the market
piling up expenses without selling. A realistic price is one
of the keys to successfully selling a boat. Anyone can look
up asking prices on boats in the marketplace, but we can accurately
assess all the factors that determine the value of a specific
boat (e.g. condition, outfitting, location) and have access
to actual selling prices.
GET YOUR BOAT TO MARKET
Tower Marine Boat Sales will prepare a complete and accurate
listing of the specifications of your boat that will be used
to develop the print advertising, electronic advertising, and
entry into the multiple listing services (MLS). In a matter
of hours, a full description and photographs of your boat can
be made available to brokers and buyers around the world, or
right next door, with a central contact person—us—available
to answer questions, qualify buyers, and arrange showings.
We will help you prepare your boat for sale by evaluating its
current condition, advising how to put it in "show"
condition, and recommending services specializing in whatever
type of work may be required.
We will outline an advertising and promotion strategy for your
boat. This will include print advertising, electronic promotion,
MLS systems, and boat shows.
We will respond to inquiries and arrange for showings, with
one of our brokers present. A seller working on his own can
be swamped with unqualified inquiries, no-show appointments,
people “just looking,” and maybe, somewhere in that
flood, a few people actually ready and willing to buy your boat.
A Tower Marine Boat Sales broker takes care of this for you,
ultimately finding the buyer for your boat.
NEGOTIATE ON YOUR BEHALF
Tower Marine Boat Sales will facilitate negotiation. The art
of negotiating is one of the most important benefits of employing
Tower Marine Boat Sales. We will provide you with one of the
best negotiating tools you will ever have – the person
who can say, "I'll have to discuss this with my client
and get back to you." The element of time and insulation
from immediate answers is one of the biggest leverage factors
that both parties bring into any negotiation. Further, we can
often help to structure a deal in creative ways to reach an
agreement that might not have otherwise been possible. We will
keep small obstacles from becoming insurmountable problems.
COMPLETE THE WHOLE TRANSACTION
Once an offer is accepted, Tower Marine Boat Sales can ease
the process of finalizing a transaction. This will include:
• Preparing the maze of necessary paperwork.
• Making sure all aspects of a deal are properly conducted
in a timely manner pursuant to the contract.
• Helping the buyer obtain financing with the best possible
rates and terms.
• Providing the buyer with a list of recommended marine
surveyors to represent him in determining the condition of the
• Orchestrating the haul-out or launch and sea trial.
• Providing the buyer and seller with knowledge to properly
address the nearly inevitable yacht survey issues. The buyer
will have the severity of any identified problems put in context
and the names of people who may estimate costs and perform necessary
repairs. The seller will get advice on how to adjust the transaction,
if necessary, after survey, as well as advice about who to contact
to confirm repair estimates.
You will find that when you work with us, you will build a lasting
relationship and partnership. We will be available to answer
questions and provide assistance even after the transaction
is completed. We value your loyalty, anticipate referrals and
future business, and find fulfillment in having helped you fulfill
your boating needs.
216 St. Peters Drive
Douglas, Michigan 49406